A Very Modern Director-General
The BBC needed to appoint a visionary at a time of crisis. Instead they’ve appointed someone who is now starting as Director-General with no experience of broadcasting or journalism whatsoever.
Back last summer , I was the first to call publicly in print for Tim Davies’ resignation as BBC Director-General after his abject failure over a whole series of managerial cockups – and pointed out in the Spectator his complete lack of credentials for the job in the first place, given he had never made a programme. The only creative decision he was said to have ever made was to have told Pepsi to turn their cans from red to blue when he had been a PR executive; advice which failed, as sales did not increase.
He went within months – I can’t take any credit, as I suspect he is more likely to read Marketing Week than the Spectator – but in the usual way of the BBC, it’s taken until now to replace him. It’s never been an organisation to have a sense of urgency; only those who have worked there, like me, can appreciate the institutional inertia at management level, where executives can play musical chairs all day long without ever making a decision about the direction the organisation needs to take.
Today, after all the vacillation, a new Director-General is finally starting in his place.
So, given the crying need for a strong figure who can lead the BBC into licence renewal against a declining share of the viewing figures, who have they chosen? …
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